Defining, launching, & scaling the next generation of disruptive technology
For healthcare startups: Overcome barriers to adoption, convert customers, and build confidence for your go-to-market strateg
What We Offer
Go-to-Market Strategy Definition/Refinement
Clarify strategy and tactics for product launch: value propositions, pricing strategy (including value-based models), business model design, unique selling points, commercialization pathways, and strategic partnerships.
Product-Market Fit, Product Definition
With hypothesis-experimentation frameworks, confirm or pivot problem-solution fit, product-market fit, and business model fit. Translate insights into requirements for prioritized product definition and design trade-offs.
Voice-of-Customer and Market Research
Interviews, focus groups, and desk-based research spanning customer discovery, prioritization of user needs, pain points, value drivers or features, and A/B message testing. Synthesize insights into unique differentiation, strategies, and tactics.
Available for fractional Head of Product, Marketing, or Commercial Strategy
Launch Strategy, Sales Enablement Toolkit
Launch and scale with playbooks defining brand, commercial strategy, customer acquisition (awareness to retention), talk tracks, objection handling, campaigns, and marketing collateral. Assist with KOL development.
Pitch Decks and Storytelling
Create the compelling story and pitch to drive clarity in the company and product vision, resonate with investors, and increase valuations.
Workshop Facilitation and Hands-on Support
Unify internal teams with workshop facilitation for visioning and strategy alignment, GTM prioritization and sequencing, messaging workshops, and stakeholder consensus-building.
About Between The Voices™
Who am I?
I'm a firm believer innovation starts at the needs of the customer. For the past 13+ years I've leveraged hypothesis experimentation frameworks for voice-of-customer and market research to create and test strategies and tactics across the product life cycle. The magic comes from distilling this data and merging it with market dynamics, business objectives, and technology capabilities.
As a result, I've launched first-of-its-kind products, created new markets, transformed market positions, and increased valuations, ASPs, and revenue up to triple-digit YOY growth. I'm proud to have launched and scaled 7+ products that change how we care and treat patients.