Defining, launching, & scaling the next generation of disruptive technology
For healthcare startups: Shape your MVP and product roadmap, clarify your GTM strategy, and accelerate growth
What We Offer
Go-to-Market Strategy Definition/Refinement
Build confidence in your target market and overcome barriers to adoption. We partner with you to clarify strategy and tactics for product launch: value propositions, pricing strategy, business model, unique selling points, commercialization pathways, and strategic partnerships.
Product-Market Fit, Product Definition
Prioritize MVP success and commercial traction, beyond early adopters. With hypothesis-experimentation frameworks, we'll guide you to confirm or pivot problem-solution fit, product-market fit, and business model fit. Ultimately, translating insights into your MVP and product roadmap.
Voice-of-Customer and Market Research
Validate market demand and demonstrate traction. We help conduct interviews, focus groups, and desk-based research spanning customer discovery, prioritization of user needs, pain points, value drivers or features, and A/B message testing.
Available for fractional Head of Product, Marketing, or Commercial Strategy
Launch Strategy, Sales Enablement Toolkit
Turn FDA clearance or approval into revenue. We're here to support your launch and scale with KOL development and playbooks defining brand, commercial strategy, customer acquisition, talk tracks, objection handling, and campaigns.
Pitch Decks and Storytelling
Increase valuations and raise funds, faster. We help create the compelling story and pitch to drive clarity in the company and product vision, resonate with investors, and increase valuations.
Workshop Facilitation and Hands-on Support
Unify teams and stakeholders to maintain momentum and hit milestones. We'll facilitate workshops for visioning and strategy alignment, GTM prioritization and sequencing, messaging workshops, and stakeholder consensus-building.
About Between The Voices™
Who am I?
I'm a firm believer innovation starts at the needs of the customer. For the past 13+ years I've leveraged hypothesis experimentation frameworks for voice-of-customer and market research to create and test strategies and tactics across the product life cycle. The magic comes from distilling this data and merging it with market dynamics, business objectives, and technology capabilities.
As a result, I've launched first-of-its-kind products, created new markets, transformed market positions, and increased valuations, ASPs, and revenue up to triple-digit YOY growth. I'm proud to have launched and scaled 7+ products that change how we care and treat patients.